Waphyto

WAPHYTO creates products that go beyond traditional formulations — guided by transparency, sustainability, and deep respect for both people and the planet.

A pair of hands gently holds large green leaves on a plant. The image captures fresh, healthy foliage in natural light, suggesting care for nature or botanical ingredients.

The story of Waphyto

The story of WAPHYTO begins with the power of plants. Grounded in Japanese agricultural tradition, only botanicals of the highest quality are selected – cultivated with precision and care. These ingredients are then brought together through modern scientific innovation, creating formulas that bridge nature and technology. WAPHYTO's products are crafted to support a healthy, radiant lifestyle for all ages, reflecting a vision where beauty is rooted in both heritage and progress.

Waphyto’s vision of beauty goes beyond trends

WAPHYTO's approach to beauty and skincare is defined not only by skin health, but also by a deep respect for the environment and a commitment to transparency throughout production.

Guided by what they call the four E’s – Elemental, Environmental, Ethical, and Empowerment – WAPHYTO creates products that reflect a holistic, conscious, and responsible approach to beauty.

A person with medium-length dark hair and a calm expression stands against a light gray background. They are wearing a sleeveless black top and looking directly at the camera.

Founder

Atsuko Morita

WAPHYTO founder Atsuko Morita, is a plant scientist and phytotherapist, born and raised in Japan. When she developed asthma during the course of her professional life as a flight attendant, along with dry skin and hair, Atsuko turned to a French friend, who recommended phytotherapy techniques.

Using phytotherapeutic products, Atsuko noticed that the symptoms of her asthma gradually dissipated and she began to experience numerous benefits. She left her airline career permanently to study phytotherapy and botanical therapy, methods that were still unfamiliar to Japan at the time, and attended Université de Paris in France.

Through her research of pharmacology and cosmetics, Atsuko began to realize the transformative power of plants. After discovering that botanical therapy could support health and wellness from the inside as well as the outside, she began developing a series of plant-based beauty products that could be used throughout a lifetime. WAPHYTO was born.

Waphyto’s five Key Ingredients

Mulberry gives the skin moisture, firmness, and elasticity.

Waphyto products are blended with this nourishing floral extract, which also has anti-bacterial properties.

Waphyto Gotu Kola extract is grown pesticide-free in Higashi Mikawa. In addition to anti-inflammatory and antioxidant properties, gotu kola helps promote water retention in the skin.

Utilizing the potent power of mugwort, Waphyto products have been shown to have anti-inflammatory, antioxidant astringent effects on the skin

Horsetail is a plant with a long tradition in natural skincare. Its soothing and astringent properties help strengthen the skin, reduce irritation, and promote a clear, balanced complexion.

WAPHYTO draws strength from Japanese nature and botanical traditions, where ancient plant knowledge meets modern science. At YAY YAY, we are inspired by their holistic view – beauty as balance between body, soul, and nature.