Here you’ll find information about your order, our products, shipping, and returns. We’ve gathered answers to the most common questions to make it quick and easy for you to find what you’re looking for.
If you can’t find the answer to your question, please don’t hesitate to contact us — we’ll be happy to help.
Japanese skincare is based on a philosophy of gentleness, minimalism, and long-term care. It uses a layering method where each step is mild, but together they build an effective routine. The ingredients are often natural and traditional—such as rice extract, green tea, and fermented substances—combined with modern research. The products are generally of very high quality, focusing on balance and preventive care.
Yes, many of our products are specially developed to suit sensitive skin. They are formulated with hypoallergenic and dermatologically tested ingredients and are free from unnecessary or harsh substances that could irritate the skin.
We work with brands that share our values. All products are cruelty-free, and many are also vegan. Each product clearly states whether it is vegan, so you can easily choose what suits you best.
Yes. All products always include information in English, and for the Swedish market, we add Swedish labels in accordance with current regulations.
Within Sweden, the normal delivery time is 2–4 business days, except during periods of high demand.
Standard shipping within Sweden: SEK 49. Free shipping on orders over SEK 800.
No, at the moment we only deliver within Sweden.
As soon as your order has been shipped, you will receive an email with a tracking link. Through the link, you can follow your delivery.
Yes, you have a 14-day right of withdrawal in accordance with current consumer protection laws. The product must be in unopened packaging, unused, and in sellable condition. During this period, you can return your skincare products and receive a refund. Always contact YAYYAY’s customer service at konnichiwa@yayyay.se before sending back any items, and you will receive a return label to print out. Refunds are issued once we have received and approved the returned item.
Gift with purchase
If your order included a free gift, the gift must also be returned in the event of a return. If the gift is not returned, we reserve the right to deduct its value from the refund. Please note that the promotion applies to one gift per purchase, and the stated order value must be reached for the gift to be included.
Promotional offers
When returning a purchase made with a promotional offer—for example, “Buy 1 – Get 1 Free”—all items included in the campaign must be returned. This also applies to the product received at no extra cost. Only then can we issue a full refund.
If only part of the campaign bundle is returned, we reserve the right to adjust the refund based on the regular price of the products kept.
If you would like to make a claim about a product, please contact us at konnichiwa@yayyay.se and include:
We will review your case and get back to you with instructions and next steps as soon as possible.
Please contact us immediately at konnichiwa@yayyay.se and attach photos of both the product and the packaging. We recommend reaching out within 7 days of receiving the order so we can help you more quickly with a replacement or compensation.
You can reach us most easily via email:konnichiwa@yayyay.se.
We usually reply to all inquiries within 24 hours on weekdays.
Chat support is available from 9 a.m. to 4 p.m., subject to availability.
MasterCard, Visa, American Express, Apple Pay, Shop Pay, Google Pay, Swish, Klarna, PayPal.
Yes, your payment is completely secure. All transactions are processed through encrypted payment platforms that comply with international security standards (e.g., SSL certification and PCI-DSS). We never store your card details—payments are handled safely by our trusted partners.
Yes. All our products come directly from Japan, and we only collaborate with trusted suppliers and official importers. This ensures that the products are authentic, quality-checked, and of the highest standard.
We carefully select the brands we work with. Our focus is on quality, relevance for the Nordic market, and availability. Our goal is not to have the largest selection, but to offer a thoughtfully curated range with the very best products in Japanese skincare.
After one of YAYYAY’s founders lived in Tokyo for several years, a strong passion developed for Japanese culture and its unique approach to skincare. We saw how many amazing brands and innovations had yet to reach Europe—and we wanted to change that.
YAYYAY was founded out of a love for the craftsmanship that defines Japanese culture and from the belief that skincare can be effective, minimalist, and long-term. Our ambition is to make these products accessible to more people in the Nordics. With backgrounds in advertising and design, we created a platform where authenticity, knowledge, and quality are at the center—where Japanese craftsmanship meets Nordic simplicity.