Discover our brands

At YAY YAY, you’ll find the very best of Japanese skincare — brands that carry a legacy of craftsmanship, innovation, and deep respect for the skin.
Each is carefully chosen to reflect our philosophy of simplicity, care, and longevity. Skincare that goes deeper than skin.

Ipsum Alii skincare trio — a serum and two refining creams — displayed on a beige surface with natural elements under warm, soft light, emphasizing the brand’s minimalist and organic aesthetic.

Ipsum Alii

Rooted in the ancient wisdom of Kampo – Japan’s traditional herbal medicine – and guided by modern skincare science, IPSUM ALII creates effective products where natural ingredients meet biotechnology. 

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A person’s hands holding an open jar of Makanai Face Cream with a small amount of product on their fingertip. The jar is clear with white cream inside and minimal branding on the front.

MAKANAI

MAKANAI combines refined aesthetics and time-honored ingredients to create a ritual that brings out your skin’s natural radiance.

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A person in a white robe holds a jar of Mosaik Revitalising Face Scrub in soft, natural light. The image conveys a calm, spa-like atmosphere emphasizing self-care and minimalist luxury.

MOSAIK

MOSAIK is skincare products formulated and approved by Dermatologists and experts in the industry. Using carefully selected ingredients and extracts from nature, combined with advanced technology and science.

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Close-up of a person dispensing a small amount of lotion from a terracotta-colored skincare bottle onto the back of their hand in a softly lit, natural setting.

WAPHYTO

WAPHYTO creates products that go beyond traditional formulations. Clean beauty with transparency, sustainability, and deep respect for both people and the planet. 

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