NEW PRODUCT
New product
24k Gold sheets
A luxurious gold treatment for instant radiance and renewal.
This exclusive treatment with pure 24-carat gold leaf is rooted in Japanese craftsmanship from Kinpakuya, a traditional gold leaf workshop in Kanazawa. Inspired by ancient beauty rituals, it is designed to support the skin’s natural renewal process and reveal a clear, luminous complexion.
Bestsellers
Welcome to
the world of J-beauty
At YAY YAY you’ll find the best of Japanese skincare - handpicked brands that share our belief in simplicity, care, and longevity. Skincare rooted in craftsmanship, innovation, and respect for the skin.
YAY YAY is more than skincare. It’s a place to slow down and embrace the beauty of Japanese rituals, textures and thoughtful details.
Welcome to YAY YAY
Where beauty goes deeper than skin
J-Beauty goes beyond the surface. It’s a philosophy built around simplicity, prevention, and ritual – where few steps, layered techniques, and botanical ingredients work hand in hand to reveal your skin’s natural balance and radiance.
STEP BY STEP
MODERN SKINCARE,
rooted in tradition
