Ipsum Alii

Rooted in the ancient wisdom of Kampo – Japan’s traditional herbal medicine – and guided by modern skincare science, IPSUM ALII creates effective products where natural ingredients meet biotechnology.

Close-up of large green tropical leaves with sunlight and shadows creating contrasting tones and textures.

Formulated consciously

IPSUM ALII  merges Japanese Kampo medicinal herbs with lab-developed biotechnology to create effective skincare.

Every ingredient is carefully selected to honor both Ipsum – the skin’s balance and health – and Alii – the Earth’s well-being. By uniting ancient wisdom with modern science, IPSUM ALII demonstrates that skincare can nurture both self and planet – without compromise.

CLEAN AS A MINDSET

The clean concept is an on-going topic in cosmetics and has no clear legal boundaries yet. For IPSUM ALII, clean is a mindset, a way of living; balancing how we treat ourselves and our environment.

Two women posing in a minimal, bright room with wooden floors and white panel walls, dressed in casual chic denim outfits — one sitting on a stool wearing a navy and blue top, and the other standing in a white t-shirt and red heels.

Founders

KIKOC VEOPRASEUT & NORA KATO

Kikoc Veopraseut and Nora Kato first met in Tokyo, later reconnecting in Zurich as mothers balancing family, careers, and dreams. Amid busy lives, they realized how often their own well-being – and their skin – was neglected. At the same time, they recalled countless moments of restorative peace and pleasure while living in Japan – from soaking in hot spring onsen baths to exploring the healing power of Kampo herbs. IPSUM ALII was created to bring Japan’s quiet philosophy of balance and flow to Europe through holistic skincare – crafted exclusively in Japan to restore equilibrium and care not only for the skin, but for the whole self.

Ingredients carefully selected by ipsum alii

This plant helps to clarify skin with anti-inflammatory and antioxidant properties. The bark extracts are rich in berberine, one of the most powerful compounds which has been found to have an anti-aging effect on skin.

Used in Skin Refining Gel

This plant is known to calm signs of irritation, even skin tone, and lighten age spots with antioxidant properties.

Used in Skin Refining Gel

Traditionally used in Eastern medicine for anti-inflammatory, anti-viral, wound healing, and blood circulation benefits.

Used in Antioxidant Booster Serum.

With anti-inflammatory, anti-redness, antioxidant benefits, Reishi is known to smooth fine lines and strengthen your skin’s protective barrier.

Used in Nourishing Adaptogen Cream.

Ukon, otherwise known as Japanese turmeric. This root has potassium, vitamin B6, magnesium and vitamin C. With anti-inflammatory and antibacterial benefits, Ukon improves troubled skin. It can also help to reduce redness from blemishes and calm skin conditions like eczema and rosacea.

Used in Nourishing Adaptogen Cream.

A Kampo adaptogenic herb. Rich in polysaccharides, Akayajiou root extract is a skin-replenishing overachiever. It is considered a Yin tonic with powerful antioxidant benefits. This plant contains vitamins A, B, C and D.

Used in Nourishing Adaptogen Cream.

A Kampo adaptogenic herb. If used regularly, Hatomugi seed extract smoothes, refines and tones your skin. The powerhouse herb delivers moisture to prevent dry and rough skin.

Used in Nourishing Adaptogen Cream.

Can help to combat atopic-prone and hypersensitive skin, often caused by pollution and allergens. It has also been shown to strengthen the skin barrier and provide hydration.

Used in Antioxidant Booster Serum.

Rooted in ancestral Japanese herbal medicine and guided by modern skincare science, IPSUM ALII creates effective products where clinically proven ingredients meet ancient wisdom. At YAY YAY, we are inspired by their vision – a harmony of tradition and innovation, beauty grounded in both science and soul.