DAMDAM

Skincare Rooted
in Ritual

Inspired by Japanese beauty rituals passed down through generations, DAMDAM embraces a simple yet holistic approach to skincare – one where small, intentional acts of daily care create lasting impact. In today’s fast-paced world, it is a reminder of the importance of making space for slow.

Rooted in centuries of tradition, Japanese culture places intention at the heart of everyday life. From the way food is prepared and conversations unfold to how people move and care for themselves and others, even the simplest gestures carry meaning. The very act of living becomes an art form.

Made in Japan

"Made in Japan" embodies our commitment to the ecosystem of farmers, scientists, makers, and craftsmen who share our passion for precise, efficacious skincare.

Together, we perfect our products according to the exacting standards of Japanese safety, precision, and quality.

damdam, Clinically Proven Ingredients

When skin is exposed to UV radiation from the sun, photo-aging occurs from exposure up to 7 hours later, causing damage to the skin.

Tea leaves harvested specifically from Japan’s Uji region possess uniqueDual-Phase Oxidation Inhibitors, which counteract this damage. The hero at the heart of Matcha Boost Eye Serum, the dual-phased approach time-releases healthy antioxidants to block the pathway of both short- and long-term UV damage.

Among our core heritage ingredients, Shiso is a time-honored antioxidant with superior anti-inflammatory and barrier strengthening properties. Considered the richest plant source of Omega-3 fatty acids – boasting 3-4x more than chia or flaxseed – its usages in Eastern medicine and skincare date back to 500 AD.

Found in Mochi Mochi Luminous Cream, our hair and body collection. Shiso’s essential fatty acids are known to provide barrier strength while antioxidants help protect damaged cells and stimulate collagen production.

Japanese skincare centers around rice, where no part of a grain goes wasted. Alongside rice bran oil, long renowned for its powerful hydration properties, rice-derived AHA (a water-soluble ingredient that works on the skin’s surface) Phytic Acid is one of our own better-kept secrets.This dermatologist-approved AHA renews skin so gently that it’s suitable for sensitive skin — working to improve smoothness and radiance without the harshness of other AHAs.

This gives Phytic Acid a unique advantage, capable of delivering in various applications: a hero exfoliator in Nomad’s Cream Purifying Cleanser deeply moisturizing in Mochi Mochi Luminous Cream, and revitalizing inside Paradisi Mist Hydrating Essence.

Japanese skincare centers around rice, where no part of a grain goes wasted. From a single grain, DAMDAM draws three ingredients. Rice bran supports skin luster, hydration and brightness, and is rich in antioxidants that defend skin against environmental stressors, without clogging pores. Found in Silk Rice Cleansing Oil

Phytic Acid is a gentle AHA that rids the skin of dead cells to refine its texture. It evens skin tone and revives dullness, without irritation or photosensitivity. Found in Mochi Mochi Luminous Cream and Paradisi Mist Hydrating Essence

In Rice Bioferments, koji enzymes yield peptides and amino acids, while yeast metabolism increases Vitamin B, a-EG and kojic acid. The result is deep moisture and a brighter, more even complexion. Found in
Ginkgo Bouncy Water Cream

BEAUTY WITH PURPOSE

DAMDAM works closely with Japanese farmers to preserve local agricultural traditions and support regenerative farming practices that nurture the land for future generations.

As a member of 1% for the Planet, DAMDAM contributes to environmental organisations dedicated to protecting and restoring nature — a commitment that extends far beyond skincare.

Inspired by Japanese beauty rituals and the power of natural ingredients, DAMDAM creates modern, minimalist skincare that brings together time-honoured traditions and innovative skincare science.

At YAY YAY, we are inspired by the way DAMDAM bridges the energy of contemporary Tokyo with Japan’s rich beauty heritage. A brand with a modern, international perspective, deeply rooted in Japanese craftsmanship, quality and a thoughtful approach to skincare.